Recently Facebook announced that it would be changing how Messenger / Messages campaigns run within the European Spousal relationship space. The reason for this being General Data Protection Regulations (GDPR) which utilise inside the Eu states.

You lot may accept found that your Facebook Ads Campaigns which had Messenger equally their destination have been paused late last calendar month or at the begining of December. This is considering Facebook eliminated the option to optimize the ads that click to message for conversations.

Here is what Facebook has officially announced so far:

"Due to new privacy rules in Europe, some messaging campaigns have been paused. This ways that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will be unavailable."

So what tin you lot do to go along to run Letters / Messenger campaigns? Well in that location are 2 issues yous demand to solve.

Switch the conversions / optimization objective

Whether your ongoing campaigns got paused/disabled or you set up a new campaign which keeps getting rejected, the showtime footstep is to switch to the new conversion objective.

"You can withal run ads that click to message using the post-obit substitutions. Changes to your campaign may affect operation.

  • The Link Clicks optimization can be used instead of the Conversations/Leads optimizations.
  • The Start Conversations template tin be used instead of the Pb Generation template."

We used to run click to message campaigns with the Conversation objective. Now that isn't immune any more than. So this is the reason you volition receive your first mistake, which sounds like this:

"Optimization Unavailable: The Conversations optimization is not available right now for messaging campaigns that target Europe. To continue with this optimization, remove European locations. Or, select a unlike optimization. (#2446670)"

At present the obvious solution would be to just switch to the new allowed objective of Link Clicks. Just that isn't allowed either.

SOLUTION: What you lot demand to do is to create the campaign all once more. Duplicating information technology doesn`t work, you lot will become the aforementioned mistake!

Create a new message template

Fifty-fifty if you recreated the campaign and switched to the new allowed conversions objectives you might find that your Facebook Ads Messenger entrada will still get rejected.

The new mistake message has to do with the ad itself this time and sounds like this:

"Invalid Page Welcome Message for Messenger Destination Ads: The Message Text (page_welcome_message) is invalid for ads with Messenger as destination. (#1815471)"

Plain this had been an effect earlier and was related to custom Message Templates that nosotros're using custom JSON lawmaking. Here is a thread most it on Stack Overflow from 2018.

And the solution which was working dorsum so:

But this time around the error is shown even for templates created within the Facebook Ads Managing director platform, without using any JSON lawmaking or chatbots.

SOLUTION: In order to prepare this you need to create a new Message Template and brand sure that you lot have selected "None" for the Customer Actions. Practice not edit or duplicate preexisting templates, or y'all volition get the error again!

If you ecountered other errors with click to message campaigns or establish other solutions, please go out a comment.

Expert luck!